After more than a year of educational seminars and coaching on how to score business related to Super Bowl 2013, coordinators of the NFL Emerging Business Program on Wednesday (Jan. 30) named the one New Orleans entrepreneur who they deemed most representative of the drive and energy to take advantage of the mega event and learn from the process of getting involved. The New Orleans Super Bowl Host Committee's emerging business subcommittee bestowed what it called the Renaissance Award on Don Harding, who concocts drinks using fresh, smashed fruits and won invitations to serve his product at four major Super Bowl events.
At the forum that concluded the National Football League's Super Bowl host city business outreach effort on Wednesday, Jeremy Boyce, the Host Committee's local coordinator for the program, described Harding as someone always eager to take advice and suggestions and refine his product and process. Harding's Cool Fruit Sensations drinks appeared at the committee's Media Party on Tuesday, are available at the NFL Experience football theme park at the Ernest N. Morial Convention Center and will be served at the NFL Tailgate Party outside the Mercedes-Benz Superdome on Sunday (Feb. 3) and the NFL Game Day Fan Plaza at Champions Square. Read More
"This is a stage," Harding said. "This is an opportunity for you to get exposure to individuals who can move you forward. You want to have a polished product, because this is a once-in-a-lifetime opportunity."